aMack Design » branding http://www.amackdesign.com www.amackdesign.com Fri, 06 Aug 2010 17:24:50 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Plain Talk English & Spanish Websites http://www.amackdesign.com/plaintalk-minneapolis-english-spanish-websites/ http://www.amackdesign.com/plaintalk-minneapolis-english-spanish-websites/#comments Sun, 24 May 2009 00:24:47 +0000 anisha http://www.amackdesign.com/?p=33 Plain Talk Minneapolis – Spanish Site

Plain Talk Minneapolis – English Site

]]> http://www.amackdesign.com/plaintalk-minneapolis-english-spanish-websites/feed/ 0 Longevity Consulting Branding http://www.amackdesign.com/longevity-consulting-branding/ http://www.amackdesign.com/longevity-consulting-branding/#comments Fri, 22 May 2009 23:32:21 +0000 anisha http://www.amackdesign.com/blog/?p=12 Longevity Consulting is an Information Technology solutions based, full service, IT strategy organization. At the start of the project, they’d recently acquired a SBA 8(a) small business certification and were looking to brand their organization and distribute marketing materials to potential clients.

I was hired to brand and design the materials and I worked with a PR company to write the content. The branding included the following:

Tri-fold brochure

The brochure served as a marketing and promotional piece listing services and highlight positive client feedback. It was also designed to serve as a promotional mailer.

Fact Sheet

The fact sheet served as a high-level one-page overview of Longevity and their services.

Capabilities Statement

The capabilities statement provided a detailed list of services offered and included NAICS codes, the SBA 8(a) certification details, purchasing information, and a client list.

Visit Longevity Consulting Web site at www.longevityconsulting.com.

]]> http://www.amackdesign.com/longevity-consulting-branding/feed/ 0 Motorola US Online Store http://www.amackdesign.com/motorola-design-work/ http://www.amackdesign.com/motorola-design-work/#comments Fri, 10 Apr 2009 00:56:54 +0000 anisha http://www.amackdesign.com/?p=30 Below are screenshots of branding and product merchandising I designed when working on the US Motorola online store while working at Digital River. Consulting included landing page redesign, cross-product merchandising strategy, pop-up cart exit survey development and design, navigation reorganization, and visual template layout design.

]]> http://www.amackdesign.com/motorola-design-work/feed/ 0 Northwestern University IT Site Redesign http://www.amackdesign.com/nuit-redesign/ http://www.amackdesign.com/nuit-redesign/#comments Sun, 29 Mar 2009 19:33:12 +0000 anisha http://www.amackdesign.com/blog/?p=11 The Original Design

Problems with the original design:

  1. Problem 1- The design did not reflect Northwestern University branding, specifically color. I felt this was important because the NUIT organization supports teaching, research, and the administration of the University, and therefore should reflect the brand.
  2. Problem 2 – The site was in table format, which meant it wasn’t W3C compliant (and Web accessible).
  3. Problem 3 - It was difficult getting various NUIT departments onboard of using the university content management system because they wanted their work to be on a site that showed forward-thinking design, a technology presence, Web 2.0 features, and a site that represented the change in time.
  4. Problem 4 – The home page was a content overload to an average user. I believe you should be able to go to a Web page and there should be links, navigation, etc. somewhere where you can identify yourself (especially on a service-driven such as the NUIT site)

The ReDesign

Resolution to the problem:

  1. I brought back the purple hue and added yellow and gray as accents.
  2. The site templates are in CSS format (meaning, the entire site is now Web accessible and W3C compliant.
  3. All departments within NUIT are now asking how they can build a Web site within the CMS. In addition, they want CMS training, and? information on how to they can utilize our teams marketing and communications services to brand and announce their projects the the university community. We’ve implemented RSS feeds, Blog capabilities, a YouTube campaign video, Podcasts, Webinars and more.
  4. Four identified site users were created based on site traffic analysis. The numerous mini-sites and Web pages were divided and organized into drop-down menus.

About Web Accessibility

Web accessibility means that people with disabilities can use the Web. More specifically, Web accessibility means that people with disabilities can perceive, understand, navigate, and interact and contribute to the Web. It encompasses all disabilities that affect access to the Web, including visual, auditory, speech, cognitive, neurological, and physical disabilities. Learn more by going to the following links:

]]> http://www.amackdesign.com/nuit-redesign/feed/ 0 Rookie Agent Boot Camp site http://www.amackdesign.com/testing-another-post/ http://www.amackdesign.com/testing-another-post/#comments Sat, 28 Mar 2009 14:50:18 +0000 anisha http://www.amackdesign.com/blog/?p=8

Visit the site at: rookieagentbootcamp.com

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